# Panoramr vs RICOH360 Tours URL: https://www.panoramr.com/compare/panoramr-vs-ricoh360-tours Updated: 2026-10-19 Facts about the other product checked: 2026-10-19 A RICOH360 Tours alternative for any 360° camera: how Panoramr and Ricoh’s THETA tour app differ in cameras, prices, branding and hosting. RICOH360 Tours is Ricoh’s phone app and cloud for tours shot with a RICOH THETA, aimed at estate agents. Panoramr takes photos from any 360° camera, has a free plan, and is designed in your browser. ## In short RICOH360 Tours is a subscription built round Ricoh’s THETA cameras: you shoot each room in its phone app and the tour is made in Ricoh’s cloud, with AI image enhancement and virtual staging. It has a 14-day trial and two plans, Pro at $39 a month and Business at $59 a month, billed yearly, each with unlimited tours; hiding its "Powered by" mark and a custom domain are on Business. Panoramr takes photos from any 360° camera, has a free plan that holds 250 panoramas, and has floor plans and visitor numbers on every plan; a hosted tour can carry your own branding on a paid plan, from £99 a year. - **Both:** Virtual tours from 360° photos, embedded on your website - **RICOH360 Tours adds:** A phone app for THETA cameras, AI staging and image enhancement - **Panoramr adds:** A free plan, any 360° camera, themes, floor plans on every plan - **Checked:** 19 October 2026, on ricoh360.com ## Side by side RICOH360 Tours’ facts are from Ricoh’s own website and help centre, checked on 19 October 2026. Ricoh prices in US dollars, euros and yen, not pounds. | | Panoramr | RICOH360 Tours | | --- | --- | --- | | Cameras | Any 360° camera whose photo exports as a JPEG twice as wide as it is tall | A RICOH THETA, through its app; the web app also takes 2:1 JPEGs up to 100 MB | | Free plan | Yes: 250 panoramas; 10 published tours with Panoramr’s branding | A 14-day trial of the Business plan; shared links stop when it ends | | Paid plans | From £99 a year | Pro $39 a month, Business $59 a month, billed yearly ($45 and $69 month to month) | | Your logo on the tour | On a paid plan, for a hosted tour | Every plan | | No branding of the tour maker | On a paid plan, for a hosted tour | Business (hides "Powered by RICOH360 Tours") | | Custom domain | Not yet: tours are served from Panoramr’s address, and embed on your own site | Business | | Password-protected tours | Yes, on a hosted tour; or open only to the people you send its link to | The trial and Business, as Ricoh’s table shows it | | Floor plans | Every plan, from your own floor plan picture | Ricoh draws one for $20 (the first free), on Pro and Business | | AI tools | None | Image enhancement on every plan; virtual staging, 20 rooms a month on Pro | | When you stop paying | A free account keeps its tours; download any tour as a ZIP website | Tours stop showing; a team’s tours download as one ZIP that only RICOH360 Tours reads | Prices and plans change: check Ricoh’s own site before you decide. ## When each one fits ### Choose RICOH360 Tours when You shoot with a RICOH THETA and want the whole job on your phone. - You want to shoot and publish a listing from a phone app - You want AI virtual staging and image enhancement - You want Ricoh to draw the floor plan for you ### Choose Panoramr when You want any camera, a free start and a tour in your own design. - You shoot with an Insta360, a THETA or any other 360° camera - You want to start free, with no trial that runs out - You want themes, notes, video and booking links in the rooms - You want prices in pounds, from a UK company ### Moving to Panoramr A RICOH THETA already saves each photo as a 360° JPEG. Copy the originals from the camera, upload them to a new tour and link the rooms. [Making a tour with a THETA](https://www.panoramr.com/guides/how-to-make-a-virtual-tour-with-a-ricoh-theta) ## Questions ### Is Panoramr an alternative to RICOH360 Tours? Yes, for tours made from 360° photos. Panoramr takes photos from any 360° camera, a THETA included, and has a free plan; RICOH360 Tours is built round the THETA and its app, with AI staging, from $39 a month. ### Can I use my RICOH THETA with Panoramr? Yes. A THETA saves each photo as a 360° JPEG, twice as wide as it is tall: upload those files to a Panoramr tour. ### What happens to my tours if I stop paying? On Panoramr a free account keeps its tours, published with Panoramr’s branding, and any tour can be downloaded as a ZIP website. Ricoh says RICOH360 tours stop showing when the subscription ends. ### Does Panoramr do virtual staging? No. Panoramr shows the 360° photos as they were taken; it has no AI staging. ## Sources Every fact about RICOH360 Tours on this page comes from these pages. Checked on 2026-10-19. - [RICOH360 Tours: pricing](https://www.ricoh360.com/tours/pricing/) - [RICOH360 Tours: features](https://www.ricoh360.com/tours/features/) - [RICOH360 help: image formats and sizes](https://help.ricoh360.com/hc/en-us/articles/6333709451155-List-of-Available-Image-Formats-and-Sizes) - [RICOH360 help: the "Powered by" mark](https://help.ricoh360.com/hc/en-us/articles/17372108008979-Toggle-the-Watermark-Powered-by-RICOH360-Tours-in-the-lower-right-corner-of-the-tour-screen) - [RICOH360 help: exporting tours](https://help.ricoh360.com/hc/en-us/articles/18748502261011-Exporting-Tours-within-a-Team-Importing-Tours-to-a-Team) RICOH, RICOH THETA and RICOH360 are trademarks of Ricoh Company, Ltd. Panoramr is not connected with Ricoh.