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Panoramr vs Matterport

Matterport scans a space into a 3D model; Panoramr builds a tour from 360° photos. Which suits you depends on what you need visitors to do.

Try Panoramr free Side by side

In short

Matterport and Panoramr make different things. Matterport captures a space as a 3D model, a digital twin that visitors walk through and that can be measured, using Matterport’s 3D cameras, some 360° cameras or a phone, on a subscription set by how many spaces you keep online. Panoramr builds a virtual tour from 360° photos taken with any 360° camera, designed in your browser with notes, video and a floor plan; making it is free, and hosting it without Panoramr’s branding starts at £99 a year.

Panoramr makes: A designed tour of linked 360° photos
Matterport makes: A 3D model of the space (a digital twin)
Choose Matterport for: Measurements and 3D models
Choose Panoramr for: Branded photo tours you make with any 360° camera

Side by side

Matterport’s facts are from its own website, checked on 6 October 2026.

	Panoramr	Matterport
What it makes	A virtual tour of linked 360° photos	A 3D model of the space (a digital twin)
What you shoot with	Any 360° camera whose photo exports as a JPEG twice as wide as it is tall	Matterport’s Pro3 and Pro2 3D cameras, some 360° cameras (Ricoh, Insta360) or a phone
How you pay	Free to make; hosting without our branding from £99 a year	A subscription set by the number of active spaces, billed annually
Free plan	Yes: 10 published tours with Panoramr’s branding	Yes: 1 active space
Floor plans	On every plan, from your own floor plan picture	From the Starter plan
Measurements	No	Yes

Prices and plans change: check Matterport’s own site before you decide.

When each one fits

Choose Matterport when

You need a 3D model of the space, not just photos of it.

You want to measure rooms from the tour
You want a dollhouse view or technical files drawn from the scan
You already capture with a Matterport camera or a phone with Matterport’s app

Choose Panoramr when

You want a tour that looks like your brand, made from 360° photos.

You take 360° photos with any camera, or hire someone who does
You want notes, video, a spoken guide, galleries and booking links in the rooms
You want the tour in your own design, on your own website
You want to make it free, and host it from £99 a year

Moving to Panoramr

Panoramr takes 360° photos, not 3D scans. If you have the original 360° photos of a space, as JPEG or TIFF files twice as wide as they are tall, upload them to a new tour and link the rooms.

Which photos work

Questions

Is Panoramr an alternative to Matterport?

For tours made from 360° photos, yes. For a measurable 3D model of a space, no: Panoramr does not make 3D scans or measurements.

Does Panoramr have a dollhouse view?

No. A Panoramr tour is a set of linked 360° photos, with a floor plan that shows where each one is and which way the visitor is looking.

Which camera do I need for Panoramr?

Any 360° camera whose app exports a 360° photo as a JPEG twice as wide as it is tall, or a 360° photographer who uses one.

Can I put a Panoramr tour on my website?

Yes. Every plan can embed a published tour with one code. Until the tour is hosted it carries Panoramr’s branding.

Sources

Checked on 6 October 2026. Every fact about Matterport on this page comes from these pages.

Matterport is a trademark of its owner. Panoramr is not connected with Matterport.

Try Panoramr with your 360° photos

Make a tour free and see whether it suits you. You pay only to host it without our branding.

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