Everything a 360° tour can do in Panoramr
Upload your 360° photos, link the rooms, add notes, video and a floor plan, give the tour your own look, then put it on your website. All in the browser, with nothing to install.
In short
Panoramr is software for making 360° virtual tours in a web browser. You upload 360° photos, link them so visitors can walk from room to room, and add hotspots, floor plans, languages and your own design. Then you publish the tour, send its link or embed it on any website. Making and previewing a tour is free; you pay only to host it without Panoramr’s branding.
- Works in
- Any modern web browser, with nothing to install
- Photos
- 360° JPEG or TIFF photos, twice as wide as they are tall, or six cube faces
- Visitors use
- Phones, tablets and computers, on your website or by link
- Cost
- Free to make; Pro from £99 a year to host without our branding
The main features
Each page shows what the feature does, who can use it and what it costs.
Interactive Hotspots
Notes, pictures, video, sound and booking or shop links, placed right in the room where visitors look.
How it worksFloor Plans and Maps
A floor plan with a live map, rooms grouped into floors and areas, and where the place is on a map.
How it worksDesign and Branding
Themes, your own colours and fonts, hotspot looks and icons, and your logo instead of ours.
How it worksEmbed and Share
Put the tour on your own website with one code, send its link, list it on Explore or keep it private.
How it worksMultilingual Tours
Your tour in Spanish, French, German, Chinese and Arabic, and a plain text version for everyone.
How it worksAnalytics and Updates
Visitor numbers for every tour and room, and changes that reach visitors only when you are ready.
How it works
For photographers and agencies
Making tours for clients? These pages cover hosting them in your brand and working on them together.
Host your clients’ tours, white-label
Every client’s tour online on one plan, with no Panoramr branding and your logo or theirs.
Hosting for professionalsWork on tours with clients
Invite people to a tour as a Viewer, an Editor or an Admin, and change live tours without visitors seeing the edits.
Working with clients
Everything else, with the guide to each
Every feature below is in the app today, and each links to the help article that shows how to use it.
Floor plan with a live map
Upload a floor plan and pin each room on it. Visitors see a small map in a corner, with a cone that shows which way they are looking.
How it worksNotes, pictures and links in the room
Click a spot in a photo to add a note, a picture, a video or a link. Visitors open it right where they are looking.
How it worksVideo in the scene
Open a YouTube, Vimeo or MP4 video in a window, or play it on a screen or a wall inside the photo itself.
How it worksPictures and screens on the walls
Put a picture, a video, a web page or a block of text onto a flat spot in the scene, such as a screen, a poster or a menu board.
How it worksA spoken guide
Add a recorded welcome or a guide’s commentary to a spot in a room. It plays from the direction of its badge as the visitor turns.
How it worksPicture galleries
A badge that opens a window of pictures, with one large picture and a row of small ones to click.
How it worksBooking and shop buttons
Send visitors to a booking page, a menu or a shop: a button in the top menu, a link hotspot, or a product hotspot with a Buy Now link.
How it worksFive more languages
Translate the tour into Spanish, French, German, Chinese or Arabic. Visitors switch with one click on a paid plan or a hosted tour.
How it worksFloors and areas
Group the rooms into floors or areas, such as Ground Floor or Gardens, so visitors can go straight to the part they want.
How it worksA map of where it is
Give each photo its place, from the photo’s own GPS or a click on a map, and show a map in the tour.
How it worksVisitor numbers
Each tour’s Analytics tab counts its unique visitors, and Global Analytics adds up all your tours. Search engines’ robots are not counted.
How it worksOn your own website
Paste the embed code into WordPress, Squarespace, Wix or any web page. The tour plays there, and visitors never leave your site.
How it worksPrivate, or by link only
A hosted tour can stay private to you and the people you invite, or open to anyone with its link and kept off Explore.
How it worksYour branding, not ours
A hosted tour shows no Panoramr start screen or logo, and can carry your own logo and words on the patch over the tripod.
How it worksTurns by itself on a screen
Autorotate on Idle turns the view slowly while nobody touches it, which suits a screen in a reception or a shop window.
How it worksReshoot one room
After a refit, replace that room’s photo: its hotspots and links stay where they were.
How it worksOpen on the best view
Choose where visitors are looking when each room opens: the view from the window, the stage, the bed.
How it worksA copy for your own server
Paid plans download a tour as a ZIP website in your own design, to put on your own web server.
How it worksEdit without visitors seeing
With Draft Workflows on, visitors keep the version you last published while you keep editing, until you click Publish Changes.
How it worksColleagues on the tour
Invite people to a tour as a Viewer, an Editor or an Admin, and choose what each role can open.
How it worksThemes and My Designs
Start from a theme and make it yours. On a paid plan, save the design under My Designs and use it on every tour.
How it worksHotspot looks and your own icons
Style every hotspot of a tour at once, choose a ready-made look, and upload your own icons to the Design Hub’s icon library.
How it worksA text version of the tour
Switch on the Accessibility Line and visitors can open a plain text version: each room’s name, description, links and info text.
How it worksHand it over
Build the tour in your account, then hand it over: the client takes it over with a Vault and it moves into their account.
How it works
The plans side by side
Prices from our own price list. Every plan makes tours, previews every theme and joins Hire a Creator for free.
| Free | Pro | Agency | Enterprise | |
|---|---|---|---|---|
| Price | £0 | £99 a year | £360 a year or £36 a month | Arranged with you |
| Photos in your account | 250 | 1,000 | 3,600 | Arranged with you |
| Photos online without Panoramr branding | None (free publishing is branded) | 250 | 360 | No cap |
| Free publishing with Panoramr branding | 10 tours, 250 photos | 10 tours, 250 photos | 10 tours, 250 photos | Arranged with you |
| Pro themes shown to visitors | On hosted tours | Yes | Yes | Yes |
| Your logo on the tripod patch | On hosted tours | Yes | Yes | Yes |
| My Designs (save a design for every tour) | No | Yes | Yes | Yes |
| Other languages for visitors | On hosted tours | Yes | Yes | Yes |
| ZIP download in your own design | No | Yes | Yes | Yes |
| Hand a tour over to a client | No | Yes | Yes | Yes |
| Collaborators on a tour | Yes | Yes | Yes | Yes |
| Hire a Creator listing | Yes | Yes | Yes | Yes |
A Vault hosts one tour without branding on any plan, Free included, for one, three or five years.
Questions
Is Panoramr free?
Making a tour, designing it and previewing it are free, Pro themes included. A free account can also publish 10 tours, 250 photos in all, with Panoramr’s branding. You pay to host tours without our branding, from £99 a year on the Pro plan.
Do I need to install anything?
No. Panoramr runs in your web browser, and visitors open the tour in theirs, on a phone, a tablet or a computer.
What photos do I need?
One 360° photo for each place a visitor would stand, as a JPEG or TIFF twice as wide as it is tall, or as six cube faces. A 360° camera’s own app makes this file from its two fisheye pictures.
Can I put the tour on my own website?
Yes. Copy the embed code from the tour’s Publish tab and paste it into your page, in WordPress, Squarespace, Wix or any other site. Visitors never leave your website.
Can I keep a copy of my tour?
On a paid plan you can download a tour as a ZIP website in your own design, to put on your own web server.
Can visitors book or buy from inside a tour?
They can click through to your booking page or shop from a button in the top menu, a link hotspot or a product hotspot. The tour has no booking or contact form of its own.
Make your first tour
Upload a few 360° photos and see your tour in minutes. Making it is free.