Features

Everything a 360° tour can do in Panoramr

Upload your 360° photos, link the rooms, add notes, video and a floor plan, give the tour your own look, then put it on your website. All in the browser, with nothing to install.

In short

Panoramr is software for making 360° virtual tours in a web browser. You upload 360° photos, link them so visitors can walk from room to room, and add hotspots, floor plans, languages and your own design. Then you publish the tour, send its link or embed it on any website. Making and previewing a tour is free; you pay only to host it without Panoramr’s branding.

Works in
Any modern web browser, with nothing to install
Photos
360° JPEG or TIFF photos, twice as wide as they are tall, or six cube faces
Visitors use
Phones, tablets and computers, on your website or by link
Cost
Free to make; Pro from £99 a year to host without our branding

The main features

Each page shows what the feature does, who can use it and what it costs.

  • Interactive Hotspots

    Notes, pictures, video, sound and booking or shop links, placed right in the room where visitors look.

    How it works
  • Floor Plans and Maps

    A floor plan with a live map, rooms grouped into floors and areas, and where the place is on a map.

    How it works
  • Design and Branding

    Themes, your own colours and fonts, hotspot looks and icons, and your logo instead of ours.

    How it works
  • Embed and Share

    Put the tour on your own website with one code, send its link, list it on Explore or keep it private.

    How it works
  • Multilingual Tours

    Your tour in Spanish, French, German, Chinese and Arabic, and a plain text version for everyone.

    How it works
  • Analytics and Updates

    Visitor numbers for every tour and room, and changes that reach visitors only when you are ready.

    How it works

For photographers and agencies

Making tours for clients? These pages cover hosting them in your brand and working on them together.

  • Host your clients’ tours, white-label

    Every client’s tour online on one plan, with no Panoramr branding and your logo or theirs.

    Hosting for professionals
  • Work on tours with clients

    Invite people to a tour as a Viewer, an Editor or an Admin, and change live tours without visitors seeing the edits.

    Working with clients

Everything else, with the guide to each

Every feature below is in the app today, and each links to the help article that shows how to use it.

  • Floor plan with a live map

    Upload a floor plan and pin each room on it. Visitors see a small map in a corner, with a cone that shows which way they are looking.

    How it works
  • Notes, pictures and links in the room

    Click a spot in a photo to add a note, a picture, a video or a link. Visitors open it right where they are looking.

    How it works
  • Video in the scene

    Open a YouTube, Vimeo or MP4 video in a window, or play it on a screen or a wall inside the photo itself.

    How it works
  • Pictures and screens on the walls

    Put a picture, a video, a web page or a block of text onto a flat spot in the scene, such as a screen, a poster or a menu board.

    How it works
  • A spoken guide

    Add a recorded welcome or a guide’s commentary to a spot in a room. It plays from the direction of its badge as the visitor turns.

    How it works
  • Picture galleries

    A badge that opens a window of pictures, with one large picture and a row of small ones to click.

    How it works
  • Booking and shop buttons

    Send visitors to a booking page, a menu or a shop: a button in the top menu, a link hotspot, or a product hotspot with a Buy Now link.

    How it works
  • Five more languages

    Translate the tour into Spanish, French, German, Chinese or Arabic. Visitors switch with one click on a paid plan or a hosted tour.

    How it works
  • Floors and areas

    Group the rooms into floors or areas, such as Ground Floor or Gardens, so visitors can go straight to the part they want.

    How it works
  • A map of where it is

    Give each photo its place, from the photo’s own GPS or a click on a map, and show a map in the tour.

    How it works
  • Visitor numbers

    Each tour’s Analytics tab counts its unique visitors, and Global Analytics adds up all your tours. Search engines’ robots are not counted.

    How it works
  • On your own website

    Paste the embed code into WordPress, Squarespace, Wix or any web page. The tour plays there, and visitors never leave your site.

    How it works
  • Private, or by link only

    A hosted tour can stay private to you and the people you invite, or open to anyone with its link and kept off Explore.

    How it works
  • Your branding, not ours

    A hosted tour shows no Panoramr start screen or logo, and can carry your own logo and words on the patch over the tripod.

    How it works
  • Turns by itself on a screen

    Autorotate on Idle turns the view slowly while nobody touches it, which suits a screen in a reception or a shop window.

    How it works
  • Reshoot one room

    After a refit, replace that room’s photo: its hotspots and links stay where they were.

    How it works
  • Open on the best view

    Choose where visitors are looking when each room opens: the view from the window, the stage, the bed.

    How it works
  • A copy for your own server

    Paid plans download a tour as a ZIP website in your own design, to put on your own web server.

    How it works
  • Edit without visitors seeing

    With Draft Workflows on, visitors keep the version you last published while you keep editing, until you click Publish Changes.

    How it works
  • Colleagues on the tour

    Invite people to a tour as a Viewer, an Editor or an Admin, and choose what each role can open.

    How it works
  • Themes and My Designs

    Start from a theme and make it yours. On a paid plan, save the design under My Designs and use it on every tour.

    How it works
  • Hotspot looks and your own icons

    Style every hotspot of a tour at once, choose a ready-made look, and upload your own icons to the Design Hub’s icon library.

    How it works
  • A text version of the tour

    Switch on the Accessibility Line and visitors can open a plain text version: each room’s name, description, links and info text.

    How it works
  • Hand it over

    Build the tour in your account, then hand it over: the client takes it over with a Vault and it moves into their account.

    How it works

The plans side by side

Prices from our own price list. Every plan makes tours, previews every theme and joins Hire a Creator for free.

FreeProAgencyEnterprise
Price£0£99 a year£360 a year or £36 a monthArranged with you
Photos in your account2501,0003,600Arranged with you
Photos online without Panoramr brandingNone (free publishing is branded)250360No cap
Free publishing with Panoramr branding10 tours, 250 photos10 tours, 250 photos10 tours, 250 photosArranged with you
Pro themes shown to visitorsOn hosted toursYesYesYes
Your logo on the tripod patchOn hosted toursYesYesYes
My Designs (save a design for every tour)NoYesYesYes
Other languages for visitorsOn hosted toursYesYesYes
ZIP download in your own designNoYesYesYes
Hand a tour over to a clientNoYesYesYes
Collaborators on a tourYesYesYesYes
Hire a Creator listingYesYesYesYes

A Vault hosts one tour without branding on any plan, Free included, for one, three or five years.

Questions

Is Panoramr free?

Making a tour, designing it and previewing it are free, Pro themes included. A free account can also publish 10 tours, 250 photos in all, with Panoramr’s branding. You pay to host tours without our branding, from £99 a year on the Pro plan.

Do I need to install anything?

No. Panoramr runs in your web browser, and visitors open the tour in theirs, on a phone, a tablet or a computer.

What photos do I need?

One 360° photo for each place a visitor would stand, as a JPEG or TIFF twice as wide as it is tall, or as six cube faces. A 360° camera’s own app makes this file from its two fisheye pictures.

Can I put the tour on my own website?

Yes. Copy the embed code from the tour’s Publish tab and paste it into your page, in WordPress, Squarespace, Wix or any other site. Visitors never leave your website.

Can I keep a copy of my tour?

On a paid plan you can download a tour as a ZIP website in your own design, to put on your own web server.

Can visitors book or buy from inside a tour?

They can click through to your booking page or shop from a button in the top menu, a link hotspot or a product hotspot. The tour has no booking or contact form of its own.

Make your first tour

Upload a few 360° photos and see your tour in minutes. Making it is free.

Start creating