Matterport alternatives for tours of 360° photos
Matterport scans a space into a 3D model. If what you need is a tour of 360° photos, these seven tools make one in different ways: in the browser, as desktop software, with one camera, or built for you.
In short
A Matterport alternative is worth looking at when you do not need measurements or a dollhouse view. Browser tour makers (Panoramr, Kuula, CloudPano and Panoee) build a tour from 360° photos and host it for you. 3DVista Virtual Tour Pro is desktop software you buy once and host yourself. RICOH360 Tours makes tours from a RICOH THETA, and EyeSpy360’s team builds the tour from your photos. Panoramr is free to make with, takes any 360° camera, has floor plans on every plan, and hosts a tour with your own branding from £99 a year.
- Keep Matterport for
- Measurements and 3D models
- Browser tour makers
- Panoramr, Kuula, CloudPano, Panoee
- Desktop software
- 3DVista Virtual Tour Pro
- One camera’s app
- RICOH360 Tours
- Built for you
- EyeSpy360
- Facts about others
- From their own websites, with the date checked
Side by side
Every fact about another product is from its own website, checked on 6 October 2026 (Matterport, Kuula, 3DVista, CloudPano) or 19 October 2026 (Panoee, RICOH360 Tours, EyeSpy360). Prices are in each company’s own currency.
Panoramr
- What it is
- A browser tour maker for 360° photos from any 360° camera
- Free to start
- A free plan: 10 published tours with Panoramr’s branding
- Paid
- From £99 a year
- Floor plans
- Every plan
Matterport
- What it is
- A 3D model of the space (a digital twin)
- Free to start
- A free plan
- Paid
- A subscription set by the number of active spaces
- Floor plans
- See Matterport’s site
Kuula
- What it is
- A browser tour maker for 360° photos
- Free to start
- Basic: up to 300 posts, 100 uploads a month
- Paid
- Pro and Business plans
- Floor plans
- See Kuula’s site
3DVista Virtual Tour Pro
- What it is
- Desktop software
- Free to start
- A downloadable trial; then a one-time licence
- Paid
- $499 or €499 once; 3DVista’s hosting from €99 a year
- Floor plans
- Yes
CloudPano
- What it is
- A browser tour maker for 360° photos
- Free to start
- Start for free, with CloudPano’s watermark
- Paid
- Pro: $22.50 a month, billed annually
- Floor plans
- On Pro Plus
Panoee
- What it is
- A browser tour maker for 360° photos
- Free to start
- A free plan: unlimited projects, 3 GB
- Paid
- PRO: $22 a month
- Floor plans
- A custom floor plan from PRO
RICOH360 Tours
- What it is
- Tours from a RICOH THETA, through its app
- Free to start
- A 14-day trial of the Business plan
- Paid
- Pro: $39 a month, billed yearly
- Floor plans
- Drawn by Ricoh for $20 (the first free), on Pro and Business
EyeSpy360
- What it is
- A UK service: its team builds the tour from your photos
- Free to start
- The first tour is free
- Paid
- From £1 a room, from £15 a tour
- Floor plans
- With every tour
| What it is | Free to start | Paid | Floor plans | |
|---|---|---|---|---|
| Panoramr | A browser tour maker for 360° photos from any 360° camera | A free plan: 10 published tours with Panoramr’s branding | From £99 a year | Every plan |
| Matterport | A 3D model of the space (a digital twin) | A free plan | A subscription set by the number of active spaces | See Matterport’s site |
| Kuula | A browser tour maker for 360° photos | Basic: up to 300 posts, 100 uploads a month | Pro and Business plans | See Kuula’s site |
| 3DVista Virtual Tour Pro | Desktop software | A downloadable trial; then a one-time licence | $499 or €499 once; 3DVista’s hosting from €99 a year | Yes |
| CloudPano | A browser tour maker for 360° photos | Start for free, with CloudPano’s watermark | Pro: $22.50 a month, billed annually | On Pro Plus |
| Panoee | A browser tour maker for 360° photos | A free plan: unlimited projects, 3 GB | PRO: $22 a month | A custom floor plan from PRO |
| RICOH360 Tours | Tours from a RICOH THETA, through its app | A 14-day trial of the Business plan | Pro: $39 a month, billed yearly | Drawn by Ricoh for $20 (the first free), on Pro and Business |
| EyeSpy360 | A UK service: its team builds the tour from your photos | The first tour is free | From £1 a room, from £15 a tour | With every tour |
Prices and plans change: check each company’s own site before you decide.
Each one beside Panoramr
Panoramr vs Matterport
A 3D model, or a designed tour of 360° photos.
Read the comparisonPanoramr vs Kuula
Two browser tour makers: free plans, branding and domains.
Read the comparisonPanoramr vs 3DVista
Desktop software you buy once, or a tour maker in the browser.
Read the comparisonPanoramr vs CloudPano
Two cloud tour makers: plans, prices and extras.
Read the comparisonPanoramr vs Panoee
Two free plans: paid plans, branding and downloads.
Read the comparisonPanoramr vs RICOH360 Tours
Any 360° camera, or Ricoh’s THETA app and cloud.
Read the comparisonPanoramr vs EyeSpy360
Build it yourself, or have the tour built for you.
Read the comparison
How to choose
Start from what visitors need to do, then from what you shoot with.
Everything Panoramr does- Need to measure rooms or a 3D model? Stay with Matterport.
- Have 360° photos and want them online in your brand? A browser tour maker.
- Want to own the software and run your own hosting? Desktop software.
- Shoot only with a RICOH THETA? Ricoh’s own app is one option.
- Want someone else to build the tour? A service such as EyeSpy360.
- Check what the free plan really includes, and whether floor plans and your logo cost extra.
Questions
What is the best alternative to Matterport?
It depends on what you need. None of these tools measures a space like a 3D scan does. For a tour of 360° photos in your own brand, a browser tour maker such as Panoramr; for software you own and host yourself, 3DVista; to have the tour built for you, a service such as EyeSpy360. A 360° photo tour or a 3D scan: which do you need?
Is there a free alternative to Matterport?
Panoramr, Kuula and Panoee have free plans; CloudPano starts free, with its watermark, and RICOH360 Tours with a free trial. Matterport itself has a free plan. What each free plan includes differs: the table above says what each site states.
Can I use a 360° camera instead of a Matterport camera?
Yes, for a tour of 360° photos. Panoramr takes a photo from any 360° camera whose app exports a JPEG twice as wide as it is tall. Matterport itself also captures with some 360° cameras and phones, as its own site says.
Where do these facts come from?
From each company’s own website, listed at the foot of this page and of each comparison, with the date they were checked. Prices change, so check their site before you decide.
Sources
Checked on . Every fact about another product on this page comes from these pages, the same ones its comparison cites. The oldest were checked on 6 October 2026; Panoee, RICOH360 Tours and EyeSpy360 on 19 October 2026.
- Matterport: plans
- Matterport: cameras
- Kuula: pricing
- 3DVista: Virtual Tour Pro
- CloudPano: home page (plans and prices)
- CloudPano: Pro Plus plan
- Panoee: pricing
- RICOH360 Tours: pricing
- RICOH360 Tours: features
- EyeSpy360: pricing
- EyeSpy360: virtual tours
- EyeSpy360 help: what EyeSpy360 is
- EyeSpy360 help: what it costs
Matterport, Kuula, 3DVista, CloudPano, Panoee, RICOH360 and EyeSpy360 are trademarks of their owners. Panoramr is not connected with any of them.
Try Panoramr with your 360° photos
Make a tour free and see whether it suits you. You pay only to host it with your own branding.