Everything you need to run a virtual tour business
Make tours for venues, host them with your own branding on one plan, get found by the venues looking for a photographer, and work on each tour with your client until you hand it over.

In short
Panoramr is where a 360° photographer or a tour agency makes, hosts and delivers virtual tours. You build each tour in the browser and host every client’s tour together on the Pro plan (£99 a year) or the Agency plan, with no Panoramr branding and your own logo. Venues find you in the Hire a Creator directory, free on every plan, and you can invite each client onto their tour or hand it over to their own account.
- Hosting
- Pro: 250 photos online at once. Agency: 360
- In your account
- 1,000 photos on Pro, 3,600 on Agency
- Getting found
- The Hire a Creator directory, free on every plan, no approval
- Delivering
- Invite the client, keep hosting it, or hand it over to their account
What do you want to do?
Each has a page of its own with every detail.
Host your clients’ tours
Every client’s tour online on one plan, with no Panoramr branding, your clients’ logos, every Pro theme and your saved designs.
- One pool of hosted photos for all your tours
- Your logo or the client’s on each tour
- Private, by link only, or on Explore
Get found by venues
A card in Hire a Creator, where venues search for a 360° photographer by town, and a creator page that shows your best tours.
- Free on every plan, no approval
- Venues contact you directly
- Your featured tours on your page
Work on tours with clients, and hand them over
Invite a client to view or edit a tour with you, keep hosting it for them, or hand it over so they own it and pay for its hosting.
- Viewer, Editor and Admin roles
- Draft Workflows for changes
- Handover with a Vault the client pays for
The plans side by side
Prices from our own price list. Every plan makes tours, previews every theme and joins Hire a Creator for free.
| Free | Pro | Agency | Enterprise | |
|---|---|---|---|---|
| Price | £0 | £99 a year | £360 a year or £36 a month | Arranged with you |
| Photos in your account | 250 | 1,000 | 3,600 | Arranged with you |
| Photos online without Panoramr branding | None (free publishing is branded) | 250 | 360 | No cap |
| Free publishing with Panoramr branding | 10 tours, 250 photos | 10 tours, 250 photos | 10 tours, 250 photos | Arranged with you |
| Pro themes shown to visitors | On hosted tours | Yes | Yes | Yes |
| Your logo on the tripod patch | On hosted tours | Yes | Yes | Yes |
| My Designs (save a design for every tour) | No | Yes | Yes | Yes |
| Other languages for visitors | On hosted tours | Yes | Yes | Yes |
| ZIP download in your own design | No | Yes | Yes | Yes |
| Hand a tour over to a client | No | Yes | Yes | Yes |
| Collaborators on a tour | Yes | Yes | Yes | Yes |
| Hire a Creator listing | Yes | Yes | Yes | Yes |
A Vault hosts one tour without branding on any plan, Free included, for one, three or five years.
Tools you will use every day
Themes and My Designs
Start from a theme and make it yours. On a paid plan, save the design under My Designs and use it on every tour.
How it worksHotspot looks and your own icons
Style every hotspot of a tour at once, choose a ready-made look, and upload your own icons to the Design Hub’s icon library.
How it worksYour branding, not ours
A hosted tour shows no Panoramr start screen or logo, and can carry your own logo and words on the patch over the tripod.
How it worksFloor plan with a live map
Upload a floor plan and pin each room on it. Visitors see a small map in a corner, with a cone that shows which way they are looking.
How it worksFive more languages
Translate the tour into Spanish, French, German, Chinese or Arabic. Visitors switch with one click on a paid plan or a hosted tour.
How it worksEdit without visitors seeing
With Draft Workflows on, visitors keep the version you last published while you keep editing, until you click Publish Changes.
How it worksColleagues on the tour
Invite people to a tour as a Viewer, an Editor or an Admin, and choose what each role can open.
How it worksVisitor numbers
Each tour’s Analytics tab counts its unique visitors, and Global Analytics adds up all your tours. Search engines’ robots are not counted.
How it worksA copy for your own server
Paid plans download a tour as a ZIP website in your own design, to put on your own web server.
How it works
Choose your plan
Making tours and designing them is free. A plan hosts all your clients’ tours together without Panoramr’s branding.
Free
£0
Publish up to 10 tours, 250 photos in all, with Panoramr’s branding.
- The free Default Theme, in your colours
- A Panoramr start screen and badge over the tripod
- Listed on Panoramr’s Explore page
- Embed it on your own website
Pro
Suggested£99 a year
Hosts 250 photos at once with no Panoramr branding, shared by all your tours.
- Upload up to 1,000 panoramas
- Host up to 250 panoramas with no Panoramr branding
- Every Pro theme on your tours
- Your tour in other languages, with a switch for visitors
- Download your tour as a ZIP, in your own design
- Your own branding, private or published
- Hand a tour over to your client
Agency
£360 a year or £36 a month
Hosts 360 photos at once with no Panoramr branding, shared by all your tours.
- Upload up to 3,600 panoramas
- Host up to 360 panoramas with no Panoramr branding
- Every Pro theme on your tours
- Your tour in other languages, with a switch for visitors
- Download your tour as a ZIP, in your own design
- Your own branding, private or published
- Hand a tour over to your client
Enterprise: hosting without a cap, pricing and terms arranged with you. Talk to us through the contact page.
Questions
Which plan suits a 360° photographer?
Pro hosts 250 photos at once for £99 a year: about 20 client tours of 12 photos. Agency hosts 360 and holds 3,600 photos in the account, for a studio with more clients.
Can my clients pay for their own hosting?
Yes. Hand the tour over: your client takes it over with a Vault they pay for, and the tour moves into their account. Handing over is part of the Pro, Agency and Enterprise plans.
Is being listed in Hire a Creator free?
Yes, on every plan. Fill in six boxes of your creator profile, tick the listing switch and save: there is no approval step and no commission. Venues contact you directly.
Can I put my own logo on my clients’ tours?
Yes. A hosted tour shows no Panoramr start screen or logo, and each tour can carry its own logo and words on the patch over the tripod: yours, or your client’s.
Can my client edit the tour with me?
Yes. Invite them as a Viewer, an Editor or an Admin. The Client Workspaces page sets which tabs each role can open, for all your tours.
Can I white-label the address too?
A tour is always served from Panoramr’s address. Embed it on your client’s website and it plays under their address, inside their page.
Build your first client tour
Making and designing tours is free. Choose a plan when you are ready to host them without our branding.