Panoramr
RICOH360 Tours alternative

Panoramr vs RICOH360 Tours

RICOH360 Tours is Ricoh’s phone app and cloud for tours shot with a RICOH THETA, aimed at estate agents. Panoramr takes photos from any 360° camera, has a free plan, and is designed in your browser.

Try Panoramr freeSide by side

In short

RICOH360 Tours is a subscription built round Ricoh’s THETA cameras: you shoot each room in its phone app and the tour is made in Ricoh’s cloud, with AI image enhancement and virtual staging. It has a 14-day trial and two plans, Pro at $39 a month and Business at $59 a month, billed yearly, each with unlimited tours; hiding its "Powered by" mark and a custom domain are on Business. Panoramr takes photos from any 360° camera, has a free plan that holds 250 panoramas, and has floor plans and visitor numbers on every plan; a hosted tour can carry your own branding on a paid plan, from £99 a year.

Both
Virtual tours from 360° photos, embedded on your website
RICOH360 Tours adds
A phone app for THETA cameras, AI staging and image enhancement
Panoramr adds
A free plan, any 360° camera, themes, floor plans on every plan
Checked
19 October 2026, on ricoh360.com

Side by side

RICOH360 Tours’ facts are from Ricoh’s own website and help centre, checked on 19 October 2026. Ricoh prices in US dollars, euros and yen, not pounds.

Cameras

Panoramr
Any 360° camera whose photo exports as a JPEG twice as wide as it is tall
RICOH360 Tours
A RICOH THETA, through its app; the web app also takes 2:1 JPEGs up to 100 MB

Free plan

Panoramr
Yes: 250 panoramas; 10 published tours with Panoramr’s branding
RICOH360 Tours
A 14-day trial of the Business plan; shared links stop when it ends

Paid plans

Panoramr
From £99 a year
RICOH360 Tours
Pro $39 a month, Business $59 a month, billed yearly ($45 and $69 month to month)

Your logo on the tour

Panoramr
On a paid plan, for a hosted tour
RICOH360 Tours
Every plan

No branding of the tour maker

Panoramr
On a paid plan, for a hosted tour
RICOH360 Tours
Business (hides "Powered by RICOH360 Tours")

Custom domain

Panoramr
Not yet: tours are served from Panoramr’s address, and embed on your own site
RICOH360 Tours
Business

Password-protected tours

Panoramr
Yes, on a hosted tour; or open only to the people you send its link to
RICOH360 Tours
The trial and Business, as Ricoh’s table shows it

Floor plans

Panoramr
Every plan, from your own floor plan picture
RICOH360 Tours
Ricoh draws one for $20 (the first free), on Pro and Business

AI tools

Panoramr
None
RICOH360 Tours
Image enhancement on every plan; virtual staging, 20 rooms a month on Pro

When you stop paying

Panoramr
A free account keeps its tours; download any tour as a ZIP website
RICOH360 Tours
Tours stop showing; a team’s tours download as one ZIP that only RICOH360 Tours reads
Panoramr RICOH360 Tours
CamerasAny 360° camera whose photo exports as a JPEG twice as wide as it is tallA RICOH THETA, through its app; the web app also takes 2:1 JPEGs up to 100 MB
Free planYes: 250 panoramas; 10 published tours with Panoramr’s brandingA 14-day trial of the Business plan; shared links stop when it ends
Paid plansFrom £99 a yearPro $39 a month, Business $59 a month, billed yearly ($45 and $69 month to month)
Your logo on the tourOn a paid plan, for a hosted tourEvery plan
No branding of the tour makerOn a paid plan, for a hosted tourBusiness (hides "Powered by RICOH360 Tours")
Custom domainNot yet: tours are served from Panoramr’s address, and embed on your own siteBusiness
Password-protected toursYes, on a hosted tour; or open only to the people you send its link toThe trial and Business, as Ricoh’s table shows it
Floor plansEvery plan, from your own floor plan pictureRicoh draws one for $20 (the first free), on Pro and Business
AI toolsNoneImage enhancement on every plan; virtual staging, 20 rooms a month on Pro
When you stop payingA free account keeps its tours; download any tour as a ZIP websiteTours stop showing; a team’s tours download as one ZIP that only RICOH360 Tours reads

Prices and plans change: check Ricoh’s own site before you decide.

When each one fits

Choose RICOH360 Tours when

You shoot with a RICOH THETA and want the whole job on your phone.

  • You want to shoot and publish a listing from a phone app
  • You want AI virtual staging and image enhancement
  • You want Ricoh to draw the floor plan for you

Choose Panoramr when

You want any camera, a free start and a tour in your own design.

  • You shoot with an Insta360, a THETA or any other 360° camera
  • You want to start free, with no trial that runs out
  • You want themes, notes, video and booking links in the rooms
  • You want prices in pounds, from a UK company

Moving to Panoramr

A RICOH THETA already saves each photo as a 360° JPEG. Copy the originals from the camera, upload them to a new tour and link the rooms.

Making a tour with a THETA

Questions

Is Panoramr an alternative to RICOH360 Tours?

Yes, for tours made from 360° photos. Panoramr takes photos from any 360° camera, a THETA included, and has a free plan; RICOH360 Tours is built round the THETA and its app, with AI staging, from $39 a month.

Can I use my RICOH THETA with Panoramr?

Yes. A THETA saves each photo as a 360° JPEG, twice as wide as it is tall: upload those files to a Panoramr tour.

What happens to my tours if I stop paying?

On Panoramr a free account keeps its tours, published with Panoramr’s branding, and any tour can be downloaded as a ZIP website. Ricoh says RICOH360 tours stop showing when the subscription ends.

Does Panoramr do virtual staging?

No. Panoramr shows the 360° photos as they were taken; it has no AI staging.

Sources

Checked on . Every fact about RICOH360 Tours on this page comes from these pages.

RICOH, RICOH THETA and RICOH360 are trademarks of Ricoh Company, Ltd. Panoramr is not connected with Ricoh.

Try Panoramr with your 360° photos

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