Choose Kuula when
You need the tour on a web address of your own, or behind a password.
- You want tours on your own domain
- You want password-protected tours
Panoramr vs Kuula
Both build virtual tours from 360° photos in your browser. They differ in what the free plan does, how far you can brand a tour, and how private it can be.
In short
Panoramr and Kuula are both virtual tour software that runs in the browser and takes photos from 360° cameras. Kuula’s free Basic plan holds up to 300 posts, its Pro plan adds your own logo, and its Business plan adds a custom domain, password-protected tours and detailed analytics. Panoramr’s free plan holds 250 panoramas, every plan has floor plans, hotspots and visitor numbers, and a hosted tour shows no Panoramr branding and can carry your logo; Panoramr has no custom domain or passwords.
- Both
- Browser-based tour makers for 360° photos
- Kuula adds
- A custom domain and password-protected tours, on its Business plan
- Panoramr adds
- Floor plans and visitor numbers on every plan, themes for the whole tour
- Checked
- 6 October 2026, on kuula.co
Side by side
Kuula’s facts are from its own website, checked on 6 October 2026.
| Panoramr | Kuula | |
|---|---|---|
| Free plan | Yes: 250 panoramas; 10 published tours with Panoramr’s branding | Yes (Basic): up to 300 posts, 100 uploads a month |
| Your logo on the tour | On a hosted tour, from £99 a year | From the Pro plan |
| Custom domain | No: tours are served from Panoramr’s address, and embed on your own site | On the Business plan |
| Password-protected tours | No: private to the people you invite, or open to anyone with the link | On the Business plan |
| Visitor numbers | Every plan: views by day and by room | Detailed analytics on the Business plan |
| Floor plans | Every plan | See Kuula’s site |
| Visitors’ languages | English and five more, on a paid plan or a hosted tour | See Kuula’s site |
Prices and plans change: check Kuula’s own site before you decide.
When each one fits
Choose Panoramr when
You want a designed tour with a floor plan, in your brand, for little or nothing.
- You want a floor plan with a live map, and visitor numbers, on the free plan
- You want themes that set the whole tour’s look in one click
- You want the tour in other languages for your visitors
- You want prices in pounds, from a UK company
Moving to Panoramr
Bring your original 360° photos, as JPEG or TIFF files twice as wide as they are tall, and upload them to a new tour. Hotspots and links are made again in Panoramr.
Create your first tourQuestions
Is Panoramr an alternative to Kuula?
Yes. Both build tours from 360° photos in the browser. Panoramr has floor plans and visitor numbers on every plan; Kuula’s Business plan has custom domains and password-protected tours, which Panoramr does not.
Can I move my tours from Kuula to Panoramr?
You can bring the 360° photos: upload the original files to a new tour. The hotspots and links are made again in Panoramr.
Can I use my own logo in Panoramr?
Yes, on a hosted tour: your logo and words on the patch over the tripod, and no Panoramr start screen or badge.
Can a Panoramr tour have my own domain?
No. The tour is served from Panoramr’s address; on your website it plays inside your own page.
Sources
Checked on . Every fact about Kuula on this page comes from these pages.
Kuula is a trademark of its owner. Panoramr is not connected with Kuula.
Try Panoramr with your 360° photos
Make a tour free, floor plan included, and see whether it suits you.