Kuula alternatives for tours of 360° photos
Kuula is a browser tour maker with a free plan. If its plans, its branding or its limits do not fit, these six tools make a tour from 360° photos in their own ways.
In short
Kuula builds a tour from 360° photos in your browser and hosts it, with a free Basic plan of up to 300 posts and 100 uploads a month; your own logo comes with its Pro plan, and a custom domain and password-protected tours with its Business plan. The nearest alternatives work the same way: Panoramr, CloudPano and Panoee are browser tour makers that host your tours. 3DVista Virtual Tour Pro is desktop software you buy once and host yourself, RICOH360 Tours makes tours from a RICOH THETA, and EyeSpy360’s team builds the tour from your photos. Panoramr is free to make with, takes any 360° camera, has floor plans and visitor numbers on every plan, and hosts a tour with your own branding from £99 a year.
- Browser tour makers
- Panoramr, CloudPano, Panoee (and Kuula)
- Desktop software
- 3DVista Virtual Tour Pro
- One camera’s app
- RICOH360 Tours
- Built for you
- EyeSpy360
- Facts about others
- From their own websites, with the date checked
Side by side
Every fact about another product is from its own website, checked on 6 October 2026 (Kuula, 3DVista, CloudPano) or 19 October 2026 (Panoee, RICOH360 Tours, EyeSpy360). Prices are in each company’s own currency.
Kuula
- What it is
- A browser tour maker for 360° photos
- Free to start
- Basic: up to 300 posts, 100 uploads a month
- Your own logo
- From the Pro plan
- Custom domain
- On the Business plan
Panoramr
- What it is
- A browser tour maker for 360° photos from any 360° camera
- Free to start
- A free plan: 10 published tours with Panoramr’s branding
- Your own logo
- On a paid plan, for a hosted tour, from £99 a year
- Custom domain
- Not yet: tours are served from Panoramr’s address, and embed on your own site
CloudPano
- What it is
- A browser tour maker for 360° photos
- Free to start
- Start for free, with CloudPano’s watermark
- Your own logo
- See CloudPano’s site
- Custom domain
- On Pro Plus
Panoee
- What it is
- A browser tour maker for 360° photos
- Free to start
- A free plan: unlimited projects, 3 GB
- Your own logo
- From PRO
- Custom domain
- Two a month on PRO; a white-label domain on Enterprise
3DVista Virtual Tour Pro
- What it is
- Desktop software
- Free to start
- A downloadable trial; then a one-time licence of $499 or €499
- Your own logo
- See 3DVista’s site
- Custom domain
- Your own server, or 3DVista’s hosting from €99 a year
RICOH360 Tours
- What it is
- Tours from a RICOH THETA, through its app
- Free to start
- A 14-day trial of the Business plan
- Your own logo
- Every plan
- Custom domain
- Business
EyeSpy360
- What it is
- A UK service: its team builds the tour from your photos
- Free to start
- The first tour is free
- Your own logo
- Branding is yours to tailor
- Custom domain
- See EyeSpy360’s site
| What it is | Free to start | Your own logo | Custom domain | |
|---|---|---|---|---|
| Kuula | A browser tour maker for 360° photos | Basic: up to 300 posts, 100 uploads a month | From the Pro plan | On the Business plan |
| Panoramr | A browser tour maker for 360° photos from any 360° camera | A free plan: 10 published tours with Panoramr’s branding | On a paid plan, for a hosted tour, from £99 a year | Not yet: tours are served from Panoramr’s address, and embed on your own site |
| CloudPano | A browser tour maker for 360° photos | Start for free, with CloudPano’s watermark | See CloudPano’s site | On Pro Plus |
| Panoee | A browser tour maker for 360° photos | A free plan: unlimited projects, 3 GB | From PRO | Two a month on PRO; a white-label domain on Enterprise |
| 3DVista Virtual Tour Pro | Desktop software | A downloadable trial; then a one-time licence of $499 or €499 | See 3DVista’s site | Your own server, or 3DVista’s hosting from €99 a year |
| RICOH360 Tours | Tours from a RICOH THETA, through its app | A 14-day trial of the Business plan | Every plan | Business |
| EyeSpy360 | A UK service: its team builds the tour from your photos | The first tour is free | Branding is yours to tailor | See EyeSpy360’s site |
Prices and plans change: check each company’s own site before you decide.
Each one beside Panoramr
Panoramr vs Kuula
Two browser tour makers: free plans, branding and domains.
Read the comparisonPanoramr vs CloudPano
Two cloud tour makers: plans, prices and extras.
Read the comparisonPanoramr vs Panoee
Two free plans: paid plans, branding and downloads.
Read the comparisonPanoramr vs 3DVista
Desktop software you buy once, or a tour maker in the browser.
Read the comparisonPanoramr vs RICOH360 Tours
Any 360° camera, or Ricoh’s THETA app and cloud.
Read the comparisonPanoramr vs EyeSpy360
Build it yourself, or have the tour built for you.
Read the comparison
How to choose
Start from what is missing in the tool you have, then from what you shoot with.
Everything Panoramr does- Want your own logo and no tour-maker branding at a lower price? Compare the plan that removes it.
- Need a web address of your own for tours? Kuula offers it on its Business plan; check each tool’s own plans.
- Want floor plans and visitor numbers without paying extra? Check which plan includes them.
- Want to own the software and run your own hosting? Desktop software.
- Shoot only with a RICOH THETA? Ricoh’s own app is one option.
- Want someone else to build the tour? A service such as EyeSpy360.
Questions
What is the best alternative to Kuula?
It depends on what Kuula does not give you. For another browser tour maker with a free plan, Panoramr or Panoee; for software you own and host yourself, 3DVista; to have the tour built for you, a service such as EyeSpy360.
Is there a free alternative to Kuula?
Panoramr and Panoee have free plans; CloudPano starts free, with its watermark, and RICOH360 Tours with a free trial. Kuula’s own Basic plan is free too. What each free plan includes differs: the table above says what each site states.
Can I move my tours from Kuula to Panoramr?
Bring the original 360° photos, as JPEG or TIFF files twice as wide as they are tall, and upload them to a new tour. Hotspots and links are made again in Panoramr. Create your first tour
Where do these facts come from?
From each company’s own website, listed at the foot of this page and of each comparison, with the date they were checked. Prices change, so check their site before you decide.
Sources
Checked on . Every fact about another product on this page comes from these pages, the same ones its comparison cites. The oldest were checked on 6 October 2026; Panoee, RICOH360 Tours and EyeSpy360 on 19 October 2026.
- Kuula: pricing
- Kuula: home page
- CloudPano: home page (plans and prices)
- CloudPano: Pro Plus plan
- Panoee: pricing
- 3DVista: Virtual Tour Pro
- RICOH360 Tours: pricing
- RICOH360 Tours: features
- EyeSpy360: pricing
- EyeSpy360: virtual tours
- EyeSpy360 help: what EyeSpy360 is
- EyeSpy360 help: what it costs
Kuula, CloudPano, Panoee, 3DVista, RICOH360 and EyeSpy360 are trademarks of their owners. Panoramr is not connected with any of them.
Try Panoramr with your 360° photos
Make a tour free and see whether it suits you. You pay only to host it with your own branding.