How much does a 360° virtual tour cost?
What a 360° virtual tour costs: the camera or a photographer, the software and the hosting, with Panoramr's prices and other tour makers' side by side.
By Ben Kenyon, Founder of PanoramrUpdated 3 min read
In short
A 360° virtual tour has three costs. The photos, from your own 360° camera (the Insta360 X4 was £299 on 1 November 2026) or from a 360° photographer, who sets their own price. The software to build it, which is free in Panoramr. And the hosting that keeps it online: free with Panoramr's branding, a yearly plan or a Vault for your own branding. Most other tour makers charge a monthly or yearly subscription. The tables below give every price.
The three costs
Every 360° virtual tour, whoever makes it, is paid for in three parts:
- The 360° photos. Either your own 360° camera and a tripod, or a 360° photographer's time.
- The software that builds the tour: linking the rooms, adding notes, a floor plan and your design.
- The hosting that keeps the tour online for visitors, and whether it shows your branding or the software maker's.
Some services bundle all three; with Panoramr you pay only for the third, and only when you want your own branding.
The photos
Your own camera. A current 360° camera costs from a few hundred pounds: the Insta360 X4 was £299 and the X5 £519.99 in Insta360's UK store on 1 November 2026. Add a tripod or a light stand. How to choose a 360° camera compares nine cameras with their makers' prices. A camera pays for itself if you make tours often, for every listing or every venue.
A 360° photographer. Each sets their own price, usually by the property or the number of photos. Panoramr's Hire a Creator directory lists 360° photographers by area; ask two or three for a price for the same job. Many build the tour as well and hand it over to your account.
The software and the hosting in Panoramr
Making a tour in Panoramr is free, on every plan: upload the photos, link the rooms, add the floor plan and notes, design it and preview it. You pay to put tours online without Panoramr's branding.
| How the tour is online | What it costs |
|---|---|
| Free publishing, with Panoramr's branding | Free: 10 tours, 250 panoramas |
| Pro plan: your own branding, 250 panoramas online at once, shared by your tours | £99 a year |
| Agency plan (coming soon): 360 panoramas online at once | £360 a year, or £36 a month |
| A Vault: one tour, your own branding, on any plan, up to 10 panoramas | £19 for a year, £49 for three, £75 for five |
| A Vault for up to 36 panoramas | £36 for a year, £70 for three, £99 for five |
| A Vault for up to 100 panoramas | £59 for a year, £109 for three, £149 for five |
| A Vault for up to 250 panoramas | £99 for a year, £189 for three, £249 for five |
A Vault suits one tour that should stay online for years, such as a venue's; a plan suits many tours that come and go, such as an agent's listings. The pricing page has every plan and the Vaults page every size.
Other tour makers
Most other tour makers charge a subscription that covers both the software and the hosting. Their prices, from the comparison pages, as each company's own site showed them on the date checked:
| Tour maker | What it costs | Checked |
|---|---|---|
| CloudPano | Pro: $22.50 a month, billed annually | 6 October 2026 |
| Panoee | PRO: $22 a month | 19 October 2026 |
| RICOH360 Tours | Pro: $39 a month, billed yearly | 19 October 2026 |
| 3DVista Virtual Tour Pro | $499 or €499 once; its hosting from €99 a year | 6 October 2026 |
| EyeSpy360 (builds the tour for you) | From £1 a room, from £15 a tour, pay as you go | 19 October 2026 |
| Matterport (3D scans) | A subscription set by the number of active spaces | 6 October 2026 |
Prices change: check each company's own site, linked from the comparisons, before you decide.
Questions
Is there a free virtual tour maker?
Yes. Panoramr is free to make tours with, with no time limit: a free account can publish 10 tours with Panoramr's branding, and the free virtual tour maker shows how to start. You pay only to host a tour with your own branding.
Do I pay per tour or per month?
Neither, in Panoramr. A plan is paid by the year and its hosting is shared by all your tours; a Vault is paid up front for one tour, for one, three or five years. Most of the other tour makers above charge by the month or the year.
What does a 360° photographer charge?
Each sets their own price, so there is no single figure: ask two or three photographers in your area for a price for the same property. Hire a Creator lists them.
Is it cheaper to buy a 360° camera or hire a photographer?
It depends on how often you need one. For a single tour, a photographer saves you buying and learning a camera. For a tour every week, such as each new listing, your own camera means no booking and no waiting: the tour can go up the same day.