Virtual tours for museums, galleries and heritage sites
Open your doors to people who cannot visit, and keep each exhibition online long after it closes. Add a spoken guide, notes on every work and pictures of the details.
In short
A museum or gallery virtual tour is a 360° photo of each room, with hotspots on the works: a note, a close-up picture, a video or a recorded commentary. Panoramr keeps the tour online for as long as you host it, in five more languages, with a text version for screen readers. Making it is free; hosting it without Panoramr’s branding costs from £36 a year, in a Vault of up to 36 photos.
- Photos needed
- One per room or gallery, plus the entrance and highlights
- On each work
- Notes, close-ups, video and an audio commentary
- Hosting
- From £36 a year, in a Vault of up to 36 photos
- Access
- Five more languages and a text version of the tour
How museums and galleries use a tour
An archive of every exhibition
Photograph each show before it comes down, and keep a tour of it online for good.
Visitors who cannot come
People who live far away, who are unwell or who cannot manage the stairs see the collection too.
Schools and learning
Teachers prepare a visit, or run it from the classroom, with notes and questions on the works.
Heritage and places of worship
Show rooms that are closed to the public, the roof, the crypt, or a building being restored.
What to photograph
Shoot when the galleries are empty, with the exhibition lighting on.
How to take the photos- The entrance hall and the welcome desk
- Each gallery, from its centre
- In front of the key works, close enough to read
- The temporary exhibition, before it closes
- Rooms closed to the public
- The view from the tower, the roof or the gallery
- The café, the shop and the learning room
- Lifts, ramps and step-free routes
Two ways to get the photos
A tour is a 360° photo of each space, linked together. Who takes them is up to you.
Hire a professional
A 360° photographer shoots each space and hands you the photos. Many build the whole tour in Panoramr too, and hand it over to your account, ready to publish.
Take your own
With a 360° camera and a tripod, one press takes a whole room. Export the photos from the camera’s app and upload them.
What museums and galleries use most
A spoken guide
A curator’s commentary on each work, playing from the direction of the work as the visitor turns.
How it worksNotes, pictures and links in the room
A note on each work: the artist, the date, the story, with a close-up picture.
How it worksPicture galleries
A badge that opens close-ups of the details a 360° photo cannot show.
How it worksFive more languages
Translate the tour into Spanish, French, German, Chinese or Arabic. Visitors switch with one click on a paid plan or a hosted tour.
How it worksA text version of the tour
Switch on the Accessibility Line and visitors can open a plain text version: each room’s name, description, links and info text.
How it worksPictures and screens on the walls
Play a film on a wall, or put a caption board onto a plinth, inside the photo.
How it works
How a tour is made
- 1
Upload your photos
Open Create Tour, give the tour a name and drop your photos in. No sign-up and no card. They are prepared in your browser, and the tour uploads by itself when they are ready.
- 2
Design it
Choose a theme, then make it yours: colours, menus, buttons and the look of each hotspot. Choose where visitors start looking in each room.
- 3
Link the rooms
Add hotspots so visitors can walk from one room to the next, and add text, pictures, video or a floor plan where they help.
- 4
Keep it
Create a free account and the tour is yours. A guest tour is deleted after 2 days.
- 5
Put it online
Publish it free with Panoramr’s branding, or buy a Vault for it to take the branding off.
- 6
Share it
Paste its embed code into your website, and send its link by email or post it on social media.
What it costs
Making the tour is free. One exhibition fits a Vault; a museum keeping a tour of every show can host them all on a plan.
Free
£0
Publish up to 10 tours, 250 photos in all, with Panoramr’s branding.
- The free Default Theme, in your colours
- A Panoramr start screen and badge over the tripod
- Listed on Panoramr’s Explore page
- Embed it on your own website
Vault 36
Suggested£36 a year
Hosts one tour of up to 36 photos. Pay once for one, three or five years, or yearly until you stop. You need no plan.
- No Panoramr branding: no start screen and no logo
- Your own design in any theme, Pro themes included
- Your logo and words on the patch over the tripod
- Private, by link only, or listed on Explore
Pro
£99 a year
Several tours? Pro hosts 250 photos at once with no Panoramr branding, shared by all of them, on one bill.
- Upload up to 1,000 panoramas
- Host up to 250 panoramas with no Panoramr branding
- Every Pro theme on your tours
- Your tour in other languages, with a switch for visitors
- Download your tour as a ZIP, in your own design
- Your own branding, private or published
- Hand a tour over to your client
Questions
Can we keep an exhibition online after it closes?
Yes. Photograph it before it comes down; the tour stays online for as long as you host it.
Can we add an audio guide?
Yes. Add a recorded commentary to a spot in a room; it plays from that direction when a visitor clicks it.
Is the tour accessible?
Switch on the Accessibility Line and visitors can open a plain text version: each room’s name, description, links and notes. Keyboard users reach hotspots with Tab, and a device that asks for less motion gets instant cuts. We do not claim it meets an accessibility standard.
Can we show it in other languages?
Yes: Spanish, French, German, Chinese and Arabic, with a switch for visitors, when the tour is hosted or you are on a paid plan.
How much does it cost?
Making it is free. Hosting it without our branding costs from £36 a year, in a Vault of up to 36 photos.
Ways to share it
On your own website
Copy the embed code from the tour’s Publish tab and paste it into your page. It works with WordPress, Squarespace, Wix and most other sites.
How to embed a tourBy its link
Send the tour’s address by email, put it in a booking confirmation or a newsletter, or post it on social media.
On Explore
Panoramr’s gallery of tours, with buttons to share yours on X, Facebook, LinkedIn and by email. A free tour is always listed there; a hosted one only if you want.
Only with your team
Keep it private while you work on it, and invite colleagues or your web designer to view or edit it with you.
Related industries
- Attractions & TourismGive visitors a taste of the place before they travel: attractions, destinations and days out.
- Schools, Colleges & UniversitiesAn open day that never closes: classrooms, halls, sports and accommodation for families and students.
- 3D Renders, CGI & GamesTurn 360° renders into a walk-through of a building, an interior or a game world before it exists.
Keep your doors open online
Make the tour free, in your own design. You pay only to put it online without our branding.