Virtual tours for cars, boats and aircraft
Put buyers in the driver’s seat, the saloon or the cockpit, wherever they live. A 360° tour of each vehicle shows the condition and the space that a gallery of photos leaves out.
In short
A vehicle or vessel virtual tour links 360° photos of the inside and the outside: the driver’s seat, the back seats, the boot; or the deck, the saloon, the cabins and the helm. Notes on each feature tell buyers what they are looking at. Dealers with stock that changes host every tour together on the Pro plan (£99 a year) and take sold ones out to make room.
- Photos needed
- A car 3 to 6; a yacht or aircraft 10 to 25
- Inside a car
- A small 360° camera on a short stand between the seats
- Hosting
- Pro: 250 photos at once, shared by all your stock
- Sold?
- Take the tour out of hosting and the room is free
How dealers and brokers use a tour
Sell to buyers far away
A buyer three hours away sees the seats, the dashboard and the boot before they make the journey.
Show the condition honestly
Every panel and every seat in one view, so there is less to argue about at the handover.
Boats and yachts
The deck, the saloon, each cabin, the galley and the helm, linked as the buyer would walk through.
The showroom too
Add a tour of the showroom, the workshop and the handover bay, beside the stock.
What to photograph
Inside a vehicle the camera is close to everything, so keep it centred and level.
How to take the photos- The outside, from each corner, a few metres away
- The driver’s seat, at head height
- The back seats
- The boot, or the load space
- On a boat: the deck, the cockpit and the helm
- The saloon, each cabin and the galley
- On an aircraft: the cabin and the flight deck
- The showroom and the handover bay
Two ways to get the photos
A tour is a 360° photo of each space, linked together. Who takes them is up to you.
Hire a professional
A 360° photographer shoots each space and hands you the photos. Many build the whole tour in Panoramr too, and hand it over to your account, ready to publish.
Take your own
With a 360° camera and a tripod, one press takes a whole room. Export the photos from the camera’s app and upload them.
What dealers use most
Notes, pictures and links in the room
A note on each feature: the infotainment, the leather, the engine hours, the safety kit.
How it worksPicture galleries
A badge that opens close-ups: the tyres, the service book, the paintwork.
How it worksBooking and shop buttons
Book a test drive, ask about finance, see the full advert: buttons to your own pages.
How it worksThemes and My Designs
Save your dealership’s design once under My Designs and use it on every vehicle.
How it worksReshoot one room
After a refit, replace that room’s photo: its hotspots and links stay where they were.
How it worksVisitor numbers
Each tour’s Analytics tab counts its unique visitors, and Global Analytics adds up all your tours. Search engines’ robots are not counted.
How it works
How a tour is made
- 1
Upload your photos
Open Create Tour, give the tour a name and drop your photos in. No sign-up and no card. They are prepared in your browser, and the tour uploads by itself when they are ready.
- 2
Design it
Choose a theme, then make it yours: colours, menus, buttons and the look of each hotspot. Choose where visitors start looking in each room.
- 3
Link the rooms
Add hotspots so visitors can walk from one room to the next, and add text, pictures, video or a floor plan where they help.
- 4
Keep it
Create a free account and the tour is yours. A guest tour is deleted after 2 days.
- 5
Put it online
Publish it free with Panoramr’s branding, or buy a Vault for it to take the branding off.
- 6
Share it
Paste its embed code into your website, and send its link by email or post it on social media.
What it costs
Making tours is free. Stock that changes suits a plan: every vehicle hosted together, and room freed when one sells.
Free
£0
Publish up to 10 tours, 250 photos in all, with Panoramr’s branding.
- The free Default Theme, in your colours
- A Panoramr start screen and badge over the tripod
- Listed on Panoramr’s Explore page
- Embed it on your own website
Pro
Suggested£99 a year
Hosts 250 photos at once with no Panoramr branding, shared by all your tours.
- Upload up to 1,000 panoramas
- Host up to 250 panoramas with no Panoramr branding
- Every Pro theme on your tours
- Your tour in other languages, with a switch for visitors
- Download your tour as a ZIP, in your own design
- Your own branding, private or published
- Hand a tour over to your client
Agency
£360 a year or £36 a month
Hosts 360 photos at once with no Panoramr branding, shared by all your tours.
- Upload up to 3,600 panoramas
- Host up to 360 panoramas with no Panoramr branding
- Every Pro theme on your tours
- Your tour in other languages, with a switch for visitors
- Download your tour as a ZIP, in your own design
- Your own branding, private or published
- Hand a tour over to your client
Enterprise: hosting without a cap, pricing and terms arranged with you. Talk to us through the contact page.
Questions
How do you photograph the inside of a car?
Put a small 360° camera on a short stand or a mount between the front seats, at head height, and take the shot from the camera’s app outside the car.
How many vehicles can we have online?
Pro hosts 250 photos at once: about 50 cars of 5 photos. Agency hosts 360.
Can buyers book a test drive from the tour?
They click through to your booking page from a button or a link. The tour has no form of its own.
Can the tour go on our website and in adverts?
Embed it on your website, and add its link wherever your advert takes a link.
What happens when a car is sold?
Take its tour out of plan hosting and the room goes to the next vehicle. Nothing is deleted.
Ways to share it
On your own website
Copy the embed code from the tour’s Publish tab and paste it into your page. It works with WordPress, Squarespace, Wix and most other sites.
How to embed a tourBy its link
Send the tour’s address by email, put it in a booking confirmation or a newsletter, or post it on social media.
On Explore
Panoramr’s gallery of tours, with buttons to share yours on X, Facebook, LinkedIn and by email. A free tour is always listed there; a hosted one only if you want.
Only with your team
Keep it private while you work on it, and invite colleagues or your web designer to view or edit it with you.
Related industries
- Shops & ShowroomsTurn the shop floor into a showroom open all night, with a Buy Now link on the products.
- Factories, Warehouses & WorkplacesShow candidates, customers and new starters round the site without stopping the line.
- 3D Renders, CGI & GamesTurn 360° renders into a walk-through of a building, an interior or a game world before it exists.
Put buyers in the seat
Make your first tour free. Choose a plan when your stock goes online.