Virtual tours for shops and showrooms
Let customers walk your shop floor from home, any time of day. Put a note and a Buy Now link on the products, and send them to your online shop or to book a visit.
In short
A virtual showroom is a 360° photo of each part of your shop, with product hotspots on the things for sale: a picture, a description, a price and a Buy Now link to your online shop. It works for kitchen and bathroom showrooms, furniture, fashion and galleries. Making it in Panoramr is free; hosting it without Panoramr’s branding costs from £19 a year, in a Vault of up to 10 photos.
- Photos needed
- A shop 3 to 10; a large showroom 20 or more
- On products
- Product hotspots with a Buy Now link to your shop
- Hosting
- From £19 a year, in a Vault of up to 10 photos
- Checkout
- In your own online shop: the tour has no cart
How shops use a 360° tour
A showroom that never closes
Customers browse the displays in the evening, and come in knowing what they want to see.
From display to checkout
A product hotspot on each item links to its page in your online shop.
Kitchens and bathrooms in place
Show each fitted display as a room, with the range, the worktops and the finishes named.
Window displays and launches
Photograph each season’s display and keep it online after it changes.
What to photograph
Shoot before opening, with the displays dressed and every light on.
How to take the photos- The shop front and the window
- The entrance and the till
- Each department or aisle, from its centre
- Each room set or fitted display
- The fitting rooms or the consultation area
- New collections and seasonal displays
Two ways to get the photos
A tour is a 360° photo of each space, linked together. Who takes them is up to you.
Hire a professional
A 360° photographer shoots each space and hands you the photos. Many build the whole tour in Panoramr too, and hand it over to your account, ready to publish.
Take your own
With a 360° camera and a tripod, one press takes a whole room. Export the photos from the camera’s app and upload them.
What shops use most
Booking and shop buttons
A product hotspot with a Buy Now link, and buttons to your shop or to book a visit. The tour has no cart or checkout of its own.
How it worksPicture galleries
A badge that opens pictures of a product in other colours and finishes.
How it worksNotes, pictures and links in the room
Notes on each display: the range, the price, the sizes.
How it worksVideo in the scene
Open a YouTube, Vimeo or MP4 video in a window, or play it on a screen or a wall inside the photo itself.
How it worksTurns by itself on a screen
Turn the view slowly on a screen in the window while nobody touches it.
How it worksVisitor numbers
Each tour’s Analytics tab counts its unique visitors, and Global Analytics adds up all your tours. Search engines’ robots are not counted.
How it works
How a tour is made
- 1
Upload your photos
Open Create Tour, give the tour a name and drop your photos in. No sign-up and no card. They are prepared in your browser, and the tour uploads by itself when they are ready.
- 2
Design it
Choose a theme, then make it yours: colours, menus, buttons and the look of each hotspot. Choose where visitors start looking in each room.
- 3
Link the rooms
Add hotspots so visitors can walk from one room to the next, and add text, pictures, video or a floor plan where they help.
- 4
Keep it
Create a free account and the tour is yours. A guest tour is deleted after 2 days.
- 5
Put it online
Publish it free with Panoramr’s branding, or buy a Vault for it to take the branding off.
- 6
Share it
Paste its embed code into your website, and send its link by email or post it on social media.
What it costs
Making the tour is free. One shop fits the smallest Vault; a chain hosts every store on a plan.
Free
£0
Publish up to 10 tours, 250 photos in all, with Panoramr’s branding.
- The free Default Theme, in your colours
- A Panoramr start screen and badge over the tripod
- Listed on Panoramr’s Explore page
- Embed it on your own website
Vault 10
Suggested£19 a year
Hosts one tour of up to 10 photos. Pay once for one, three or five years, or yearly until you stop. You need no plan.
- No Panoramr branding: no start screen and no logo
- Your own design in any theme, Pro themes included
- Your logo and words on the patch over the tripod
- Private, by link only, or listed on Explore
Pro
£99 a year
Several tours? Pro hosts 250 photos at once with no Panoramr branding, shared by all of them, on one bill.
- Upload up to 1,000 panoramas
- Host up to 250 panoramas with no Panoramr branding
- Every Pro theme on your tours
- Your tour in other languages, with a switch for visitors
- Download your tour as a ZIP, in your own design
- Your own branding, private or published
- Hand a tour over to your client
Questions
Can customers buy from the tour?
A product hotspot shows the item with a Buy Now link to your online shop, where they pay. The tour has no cart of its own.
Can we change the products without a new photo?
Yes. Hotspots are edited in the editor; take a new photo only when the display itself changes.
Does Panoramr count clicks on Buy Now?
No. The tour counts visitors; count clicks in your own shop’s analytics.
Can it run on a screen in the shop window?
Yes. Autorotate on Idle turns the view slowly while nobody touches it. There is no kiosk mode that moves between rooms by itself.
How much does it cost?
Making it is free. Hosting it without our branding costs from £19 a year, in a Vault of up to 10 photos.
Ways to share it
On your own website
Copy the embed code from the tour’s Publish tab and paste it into your page. It works with WordPress, Squarespace, Wix and most other sites.
How to embed a tourBy its link
Send the tour’s address by email, put it in a booking confirmation or a newsletter, or post it on social media.
On Explore
Panoramr’s gallery of tours, with buttons to share yours on X, Facebook, LinkedIn and by email. A free tour is always listed there; a hosted one only if you want.
Only with your team
Keep it private while you work on it, and invite colleagues or your web designer to view or edit it with you.
Related industries
- Museums, Galleries & HeritageKeep every exhibition online after it closes, with a spoken guide and notes on the works.
- Cars, Boats & AircraftSit buyers in the driver’s seat, the cockpit or the saloon from wherever they are.
- Offices & CoworkingFill desks and let floors: show the workspace, the meeting rooms and the kitchen before the viewing.
Open your showroom online
Make the tour free, in your own design. You pay only to put it online without our branding.